Back to the Future of Panels: How Quantify AI is Revolutionizing Market Research
In a world where surveys are spammed, bots fill out forms, and fraudulent respondents game the system, one company is taking a stand. In this episode of The Collaborative Canvas, host **Ankesh Saxena** sits down with **Adam Stephenson**, the Founder & CEO of **Quantify AI**—an emerging force in market research ResTech. What followed was a deep dive into how technology, when used right, can bring quality back to data collection and make research credible again.
### 1. The Birth of a Mission
Adam's inspiration to launch Quantify AI wasn’t born in a boardroom—it began during bottle-feeding sessions with his newborn daughter. Reflecting on his 15+ years in the market research industry, Adam saw a need for change. Tired of traditional panel companies focused solely on margins, he envisioned a company that would leverage AI and modern tools like LinkedIn for smarter recruitment, not just scale.
> The goal? Fight bots, fraud, and fake profiles while enhancing the respondent experience.
### 2. The Real Data Quality Problem
Many companies boast about massive panel sizes—millions of respondents across geographies. But Adam challenges this narrative. “What’s your response rate?” he asks. Turns out, many of these massive panels yield less than 1% active participation.
Quantify AI flips the model: they recruit project-specific audiences using hyper-targeted ads on LinkedIn and Facebook. These campaigns don’t just get clicks—they bring in the right people. Every respondent is cross-verified with public data and AI models to ensure authenticity.
### 3. Survey Fraud and the Rise of Bot Killers
Cheating the system has become a craft. From fake LinkedIn profiles to elaborate Facebook communities teaching people how to qualify for high-incentive surveys, the landscape is riddled with fraud. Adam refers to these as **"cheating rings,"** much like organized crime for survey incentives.
Quantify AI’s solution? A blend of proprietary AI, red herrings, trap questions, and experienced project managers. They don’t just rely on tech—they build it and layer human intelligence to ensure quality.
### 4. The Role of Project Managers: The Underrated Heroes
Adam passionately highlights the role of seasoned project managers. While most companies treat them as dispensable, Quantify AI sees them as core to quality assurance. Their PMs don’t just manage timelines—they create custom trap questions before the screener even reaches the client, ensuring fraud detection starts at the source.
### 5. Global Reach with Local Precision
Operating across more than 40 countries, Quantify AI understands one-size-does-not-fit-all. Recruiting for ITDMs in Romania is very different from getting B2B respondents in Canada or India. By customizing their recruitment tactics to local market dynamics and currency exchange rates, they deliver both precision and scale.
Their **“Tesla made-to-order”** mindset ensures every project gets the audience it deserves—not a recycled respondent list from past surveys.
### 6. Building a Better Respondent Experience
User Interface (UI) and User Experience (UX) aren’t just buzzwords at Quantify AI—they’re part of the product DNA. From modern survey design to visually engaging panel portals, the goal is to make survey-taking as smooth as streaming a show. Respondents get timely updates, fair incentives, and better engagement.
> Because happy respondents = honest responses.
### 7. The Anti-Corporate, Visual Storytelling Brand
Quantify AI isn’t just solving problems—it’s building a brand. With sci-fi-themed visual storytelling inspired by *Terminator* and *RoboCop*, Adam is branding the company as edgy, independent, and free from corporate conservatism.
No venture capital, no external pressure—just a mission-driven team building what researchers actually want.
---
### The Future is Now
This isn’t just a new panel company. This is a call to action for the market research world to evolve. Quantify AI is showing that AI and social media validation can be used ethically, strategically, and creatively to combat fraud and boost quality.
The message is clear: the future of online panels isn't in size, but in **precision, transparency, and trust**.
**Listen to the full episode with “Adam Stephenson” on The Collaborative Canvas Podcast—now streaming on YouTube and Spotify.**
YouTube Channel – https://www.youtube.com/@Thecollaborativecanvas-podcast
Episode:
YouTube – https://youtu.be/zDFdaGTm1Sc
Spotify – https://open.spotify.com/episode/1XlnRletlnEVv4kXwgzHqX?si=38kZJVzoR_66soqxabT9lw
### 1. The Birth of a Mission
Adam's inspiration to launch Quantify AI wasn’t born in a boardroom—it began during bottle-feeding sessions with his newborn daughter. Reflecting on his 15+ years in the market research industry, Adam saw a need for change. Tired of traditional panel companies focused solely on margins, he envisioned a company that would leverage AI and modern tools like LinkedIn for smarter recruitment, not just scale.
> The goal? Fight bots, fraud, and fake profiles while enhancing the respondent experience.
### 2. The Real Data Quality Problem
Many companies boast about massive panel sizes—millions of respondents across geographies. But Adam challenges this narrative. “What’s your response rate?” he asks. Turns out, many of these massive panels yield less than 1% active participation.
Quantify AI flips the model: they recruit project-specific audiences using hyper-targeted ads on LinkedIn and Facebook. These campaigns don’t just get clicks—they bring in the right people. Every respondent is cross-verified with public data and AI models to ensure authenticity.
### 3. Survey Fraud and the Rise of Bot Killers
Cheating the system has become a craft. From fake LinkedIn profiles to elaborate Facebook communities teaching people how to qualify for high-incentive surveys, the landscape is riddled with fraud. Adam refers to these as **"cheating rings,"** much like organized crime for survey incentives.
Quantify AI’s solution? A blend of proprietary AI, red herrings, trap questions, and experienced project managers. They don’t just rely on tech—they build it and layer human intelligence to ensure quality.
### 4. The Role of Project Managers: The Underrated Heroes
Adam passionately highlights the role of seasoned project managers. While most companies treat them as dispensable, Quantify AI sees them as core to quality assurance. Their PMs don’t just manage timelines—they create custom trap questions before the screener even reaches the client, ensuring fraud detection starts at the source.
### 5. Global Reach with Local Precision
Operating across more than 40 countries, Quantify AI understands one-size-does-not-fit-all. Recruiting for ITDMs in Romania is very different from getting B2B respondents in Canada or India. By customizing their recruitment tactics to local market dynamics and currency exchange rates, they deliver both precision and scale.
Their **“Tesla made-to-order”** mindset ensures every project gets the audience it deserves—not a recycled respondent list from past surveys.
### 6. Building a Better Respondent Experience
User Interface (UI) and User Experience (UX) aren’t just buzzwords at Quantify AI—they’re part of the product DNA. From modern survey design to visually engaging panel portals, the goal is to make survey-taking as smooth as streaming a show. Respondents get timely updates, fair incentives, and better engagement.
> Because happy respondents = honest responses.
### 7. The Anti-Corporate, Visual Storytelling Brand
Quantify AI isn’t just solving problems—it’s building a brand. With sci-fi-themed visual storytelling inspired by *Terminator* and *RoboCop*, Adam is branding the company as edgy, independent, and free from corporate conservatism.
No venture capital, no external pressure—just a mission-driven team building what researchers actually want.
---
### The Future is Now
This isn’t just a new panel company. This is a call to action for the market research world to evolve. Quantify AI is showing that AI and social media validation can be used ethically, strategically, and creatively to combat fraud and boost quality.
The message is clear: the future of online panels isn't in size, but in **precision, transparency, and trust**.
**Listen to the full episode with “Adam Stephenson” on The Collaborative Canvas Podcast—now streaming on YouTube and Spotify.**
YouTube Channel – https://www.youtube.com/@Thecollaborativecanvas-podcast
Episode:
YouTube – https://youtu.be/zDFdaGTm1Sc
Spotify – https://open.spotify.com/episode/1XlnRletlnEVv4kXwgzHqX?si=38kZJVzoR_66soqxabT9lw
Inspired from episode: Back to the Future of Panels: How Quantify AI is Revolutionizing Market Research
Listen to the full episode with “Adam Stephenson” on The Collaborative Canvas Podcast—now streaming on YouTube and Spotify.
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