Building a Badass Brand with Arianna Carmen Rose
In this episode of The Collaborative Canvas: Success Chronicles, host Ankesh Saxena sits down with Arianna Carmen Rose, also known as "Ari Rose" or the "Canva Queen," to explore the transformative power of personal branding. Ari, recently named a Woman of Excellence by East Side Austin Magazine, is an award-winning website designer with a sharp eye for psychology, storytelling, and strategic brand development.
From NFL players to real estate agents, Ari’s client list is as dynamic as her process. What makes her stand out isn’t just the visual aesthetics of her work, but the psychology behind every design choice. With degrees in psychology and a background as a special education teacher, Ari approaches brand-building with empathy and clarity. Her motto is simple but powerful: "I create business, not art."
Ari explains how first impressions in 2024 are made in milliseconds—especially online. That’s why she builds bold, high-converting websites that reflect the authenticity and personality of each client. Through a two-hour deep-dive interview, she uncovers a founder’s core values, business goals, and long-term vision to craft a brand that sells even when they're asleep.
What’s refreshing is her commitment to speed and transparency. Unlike traditional design firms that can take months, Ari’s process is streamlined to deliver in just one week. Her brand isn’t just about design; it's about efficiency, results, and empowering small service-based business owners—many of whom are women navigating their first business venture.
Ankesh and Ari discuss the importance of being authentic across all touchpoints—websites, LinkedIn, Instagram, and beyond. "Don’t sound like a corporate robot," Ari warns. "If you wouldn’t say it to a friend, don’t put it on your site." Her approach is a rebellion against stiff, algorithm-driven content. It’s about showing up as yourself, especially if you're an introvert, and owning your unique narrative.
One of the most powerful parts of this conversation is when Ari opens up about her own beginnings—starting her business with zero dollars and growing it through bravery, vulnerability, and purpose. She shares stories of her clients, including a former baseball player who pivoted into speaking and coaching after injury, transforming perceived failure into powerful branding.
Ari’s story is a reminder that personal branding isn’t about being loud—it’s about being real. She helps clients highlight what makes them different, turning their story into a business asset. If you’re a solopreneur or small business owner wondering how to stand out in a crowded market, this episode will challenge and inspire you to embrace who you are—and build a brand that reflects exactly that.
From NFL players to real estate agents, Ari’s client list is as dynamic as her process. What makes her stand out isn’t just the visual aesthetics of her work, but the psychology behind every design choice. With degrees in psychology and a background as a special education teacher, Ari approaches brand-building with empathy and clarity. Her motto is simple but powerful: "I create business, not art."
Ari explains how first impressions in 2024 are made in milliseconds—especially online. That’s why she builds bold, high-converting websites that reflect the authenticity and personality of each client. Through a two-hour deep-dive interview, she uncovers a founder’s core values, business goals, and long-term vision to craft a brand that sells even when they're asleep.
What’s refreshing is her commitment to speed and transparency. Unlike traditional design firms that can take months, Ari’s process is streamlined to deliver in just one week. Her brand isn’t just about design; it's about efficiency, results, and empowering small service-based business owners—many of whom are women navigating their first business venture.
Ankesh and Ari discuss the importance of being authentic across all touchpoints—websites, LinkedIn, Instagram, and beyond. "Don’t sound like a corporate robot," Ari warns. "If you wouldn’t say it to a friend, don’t put it on your site." Her approach is a rebellion against stiff, algorithm-driven content. It’s about showing up as yourself, especially if you're an introvert, and owning your unique narrative.
One of the most powerful parts of this conversation is when Ari opens up about her own beginnings—starting her business with zero dollars and growing it through bravery, vulnerability, and purpose. She shares stories of her clients, including a former baseball player who pivoted into speaking and coaching after injury, transforming perceived failure into powerful branding.
Ari’s story is a reminder that personal branding isn’t about being loud—it’s about being real. She helps clients highlight what makes them different, turning their story into a business asset. If you’re a solopreneur or small business owner wondering how to stand out in a crowded market, this episode will challenge and inspire you to embrace who you are—and build a brand that reflects exactly that.
Inspired from episode: Building a Badass Brand
Listen to the full episode with “Arianna Carmen Rose” on The Collaborative Canvas Podcast—now streaming on YouTube and Spotify.
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