The Data Detective: Mira’s Mission to Save Survey Truth

In the bustling tech corridors of Bengaluru, Mira, a young researcher, was drowning in dirty data. Her market research project was falling apart—not because of her insights, but because her panel responses were full of contradictions, gibberish, and bots. She had done everything right: used a leading panel provider, designed clean surveys, even offered fair incentives. But something was off. Responses looked copy-pasted. Completion times were suspiciously fast. Her client was frustrated. One evening, while doom-scrolling LinkedIn, Mira stumbled on a post: “We kill bots, not insights – Quantify AI.” Intrigued, she booked a call. That’s how she met Alex, a project manager at Quantify AI. Alex wasn’t your average corporate operator. He talked about data like an artist, referencing AI, visual UX, and fraud rings. He explained how they didn't rely on 10-million-user panels but custom-recruited real people from LinkedIn and Facebook using AI-powered targeting. “We check public data, cross-match it with user-submitted info, add red herrings, and flag anything fishy—before you even see it,” he said. Mira was skeptical. “Even LinkedIn has fakes.” Alex nodded. “That’s why we don’t stop at one source. We cross-verify across multiple social profiles, use behavior-based algorithms, and trust our PMs more than dashboards.” Mira gave them a pilot. What followed blew her mind. For the first time in months, she saw responses that made sense. Open-ended questions had thought-out answers. Completion times aligned. There were no 12-year-olds claiming to be CTOs. Her client signed off in 3 days. Six months later, Mira was leading a new CX program across Southeast Asia, powered by clean data from Quantify AI. In a world flooded by noise, someone had finally brought back the signal. She smiled at her screen, opened LinkedIn, and shared a post: "Data is only as good as the people behind it. And finally, I found mine. Thank you, Quantify AI." Listen to the full episode with “Adam Stephenson” on The Collaborative Canvas Podcast—now streaming on YouTube and Spotify.