The Survey That Didn’t Lie

Priya was a data analyst at a fast-growing D2C brand. Her job was to pull insights from surveys—but lately, things felt... off. The numbers didn’t match reality. Some answers looked fake. Open-ended responses felt like they were written by robots. Her boss was getting frustrated. “Why are our campaigns failing despite the data saying otherwise?” Priya knew she had to act. One day, she stumbled upon a podcast episode featuring a man named James from a company called PureSpectrum. He spoke about bots, ghost responses, and how fraud was making it hard to trust survey data. But he also shared a solution—something called PureScore. Intrigued, Priya reached out to their team. Within days, she switched her survey sourcing to a new platform that used AI to catch fake respondents before they entered the survey. The results were surprising. Suddenly, answers made sense. People were giving thoughtful feedback. Campaigns started performing better. Her boss noticed. “What changed?” he asked. “Just better questions—and better people answering them,” Priya smiled.