TCC Blog
Market research
Perspectives on market research from The Collaborative Canvas.
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From Numbers to Nuance – Sue’s Journey into the Soul of Market Research
Ankesh Saxena
In an industry driven by trends, tech, and tools, Sue—Senior VP and Director of Qualitative Research at RTI Research—offers a grounding voice. With a rich legac
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Merging Minds and Machines: How BioBrain is Shaping the Future of Market Research
Ankesh Saxena
In today’s fast-paced, data-driven world, market research is no longer about collecting information—it's about making sense of it at lightning speed. On this ep
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How Tech Buddies Is Shaping the Future of Market Research with MR Buddies
Ankesh Saxena
In this episode of The Collaborative Canvas, host Ankesh Saxena sits down with Piyush, co-founder of Tech Buddies, to dive into their 17-year journey of tech in
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Rethinking Research in the Age of AI – Insights from Piers Lee
Ankesh Saxena
In a special episode of The Collaborative Canvas Podcast, host Ankesh Saxena talks to Piers Lee, Managing Director at BDRC Asia, about a powerful study presente
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From Insights to Action: How AI Is Changing the Game with Frank Pica
Ankesh Saxena
In the latest episode of The Collaborative Canvas Podcast, we dive deep into the future of artificial intelligence with Frank Pica, CEO and co-founder of Native
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The Human Spark in Market Research – With Priya Lobo
Ankesh Saxena
In today's world of artificial intelligence and advanced tools, it's easy to forget the one thing that drives truly meaningful insights—human connection. In thi
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Data Integrity in the Marketplace Era
Ankesh Saxena
In the evolving world of market research, the conversation around data quality has never been more crucial. In this episode of *The Collaborative Canvas Podcast
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The Untapped Goldmine: Why Brands Must Pay Attention to India’s Silver Generation
Ankesh Saxena
India’s demographic landscape is rapidly shifting, and amidst this change lies a massive yet underutilized opportunity—the urban silver generation. With over 12
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Who Really Drives B2B Sample Prices? Insights from Market Mavericks
Ankesh Saxena
In the world of B2B market research, sample pricing is often a mystery. Why do prices vary so much? Who decides the cost? And more importantly, how do we make s
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Back to the Future of Panels: How Quantify AI is Revolutionizing Market Research
Ankesh Saxena
In a world where surveys are spammed, bots fill out forms, and fraudulent respondents game the system, one company is taking a stand. In this episode of The Col
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The Role of Program Management in Market Research: Driving Success in Complex Projects
Ankesh Saxena
In the fast-paced and data-driven world of market research, effective program management is key to navigating the complexities of large-scale projects. As proje
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Synthetic Data in Market Research: A Game-Changer for Privacy, Accuracy, and Innovation
Ankesh Saxena
As market research continues to evolve in a data-driven world, privacy concerns and regulatory compliance have become pressing issues. However, the rise of synt
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The Evolution of Client Servicing in a Challenging Landscape
Ankesh Saxena
In today's ever-changing business environment, the function of client servicing has undergone a significant transformation. As industries face new challenges, b
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Unveiling Leadership Strengths: A Guide to Leadership Enhancement and Team Resilience
Ankesh Saxena
Effective leadership requires self-awareness, adaptability, and resilience, especially in today's dynamic environments. Whether you are an emerging leader or an